Local Distribution
Pick a state. Pick a city. Pay for the footprint the story actually needs.
LOCAL DISTRIBUTION
Pick a state. Pick a city. Pay for the footprint the story actually needs.
Most news is local. A new location, a hire, a community sponsorship, a contract award, a store opening — these matter enormously inside one market and not at all outside it. Local Distribution lets you buy exactly that market: any of the 50 states plus the District of Columbia, narrowed to a metro or a single city when the story is tighter still.
The network runs to more than 500 American local news sites, from metro dailies through regional weeklies and community papers to the local affiliate desks that cover your area. Because the footprint is smaller, the price is smaller — a single-city announcement should never cost the same as a national one.
TARGETING OPTIONS
Choose by state, by metropolitan area or by city. Combine several — a regional chain opening in four metros can target exactly those four rather than paying for the other forty-six states. The platform prices the footprint as you build it.
WHY LOCAL STILL WORKS
Local newsrooms have smaller inboxes and a standing need for regional business news, so a well-formatted local release has a materially better chance of running than the same release sent nationally. It also ranks: a local outlet with a strong domain is often the first thing a customer in that market finds.
HOW THE FOOTPRINT IS BUILT
Every outlet in the local network is tagged by state and by metropolitan area. When you choose a target, the platform resolves it to the specific newsrooms that cover it and shows you the list before you commit, so there are no surprises on the report.
Local packages carry the same editorial review, the same guaranteed minimum structure and the same live placement reporting as national. The only thing that changes is how far the release travels.
State Targeting
Any of the 50 states plus the District of Columbia, individually or combined.
Metro & City Targeting
Narrow to a single metropolitan area or city when the story is tightly local.
Local Affiliate Desks
The ABC, NBC, CBS and FOX affiliate newsrooms that serve your chosen market.
Per-Market Reporting
Placements grouped by market, so you can see which areas actually picked it up.
Local Distribution at a glance
- 500+ American local news sites.
- All 50 states, plus the District of Columbia.
- Metro and city-level targeting.
- Regional weeklies and community papers.
- Local broadcast affiliate desks.
- Outlet list shown before you commit.
- Placements grouped by market.
- Live placement report with direct links.
Outlet names identify networks inside our United States distribution footprint. Specific placements vary by package, news cycle and the editorial discretion of each newsroom.