DFY Distribution
Send a brief. Approve one draft. We handle the writing and the wire.
DFY DISTRIBUTION
Send a brief. Approve one draft. We handle the writing and the wire.
DFY stands for done-for-you, and it means exactly that. You send a brief — what happened, who is involved, any quotes or numbers you want included — and a United States editor writes the release. You get one draft to approve or mark up. Once it is signed off, it goes out on whichever footprint you have chosen.
This is the right package when nobody on your side writes press releases regularly. The difference between a release that runs and one that gets deleted is usually structure and tone, not the news itself, and those are learnable conventions our editors apply every day.
THE BRIEF
A short form or a five-minute call is enough. Tell us what happened, who to quote, what the numbers are and which market the news belongs to. If a claim needs substantiating for an affiliate desk, we will tell you at the brief stage rather than after a rejection.
THE DRAFT
One draft, written to the conventions American newsroom desks expect: news lede, inverted pyramid, attributed quotes, clean boilerplate, a dateline that matches the target market. Mark it up and we revise; approve it and we distribute.
WHAT THE EDITOR DOES
Writing is the visible part. The rest is fixing the things that quietly get releases rejected: headline claims that read as advertising, unattributed superlatives, missing datelines, quotes that no named person said, and formatting that breaks on ingestion.
DFY combines with any footprint. A done-for-you release can go out nationally, to a single metro, or on the financial wire with ticker tagging — the writing service sits in front of the distribution you choose.
Written by a U.S. Editor
An American editor writes the release from your brief, in American English.
One Round of Revisions
Mark up the draft and we revise it before anything is distributed.
SEO and Headline Work
Headline, sub-head and body written to be indexed as well as to be read.
Any Footprint
Pair DFY with national, local or financial distribution — your choice.
DFY Distribution at a glance
- Release written by a United States editor.
- Brief by short form or a five-minute call.
- One draft, one round of revisions.
- News-desk structure and formatting.
- Headline and sub-head optimised for search.
- Boilerplate and dateline handled for you.
- Combines with any distribution footprint.
- Live placement report with direct links.
Outlet names identify networks inside our United States distribution footprint. Specific placements vary by package, news cycle and the editorial discretion of each newsroom.